About Berglund Ford

New Ford and Used Car Dealer near Roanoke, VA

Located at 834 E Main Street, Berglund Ford is your full-service new Ford and used car dealer in Salem, VA. Serving the Roanoke, VA area proudly, as well as customers from Blacksburg and Christiansburg, Berglund Ford gives the best deals and customer service every transaction. We strive to foster relationships with our customers to ultimately become more friends than "just a sale." The biggest compliment we can get is a referral and we have hundreds of them! With an efficient financing department who can pre-qualify you before stepping onto the lot and a knowledgeable and personable sales staff, finding and buying a car is easier than you might expect.

Our expansive inventory in the Roanoke, VA, area allows us to keep high-demand  Ford models on hand, like the Fusion, Escape, Explorer, Fiesta, Focus, Mustang and the F-150, in a variety of options for customers to test-drive and compare side-by-side. However, our lot in Salem, VA, is not just limited to new Fords! Our pre-owned inventory is full of various makes and models from BMW, Buick, Cadillac, Chevrolet, Dodge, Ford and more! We truly are your one-stop shop for car buying.

We look forward to helping you after the sale with our Service Center full of factory-trained technicians who are committed to keeping your car performing at its best. And, if you ever need aftermarket accessories, repair parts or genuine OEM parts for your vehicle our Parts Center can track down what you need. In fact, we might even have it in stock.

We treat the needs of each individual customer with paramount concern. We know that you have high expectations, and, as a car dealer, we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!

The Farrell Family
For more than 25 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.
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